Aerial Digital joins the Football’s Square Mile Alliance

Published: 29 November 2025

Aerial Digital is pleased to announce that we have formally joined the Football’s Square Mile (FSM) Alliance, deepening a partnership that began more than six months ago with the launch of FSM’s digital walking tour.

Earlier this year, Aerial Digital worked closely with FSM to design and build their mobile heritage guide — a project that has helped visitors explore the locations, stories, and personalities that shaped the early development of the modern game. FSM continues to update the guide themselves using Trailify’s flexible administration tools.

“It’s been a fantastic experience working with the Football’s Square Mile team. Their walking tour aligns perfectly with our mission to help heritage and grassroots organisations bring their stories to life through accessible mobile guides. It’s great to see how they’ve continued updating and expanding the app over the last six months.”

— Neill Ritchie, Founder of Aerial Digital

FSM Director David Coutts welcomed Aerial Digital’s formal involvement:

“Aerial has brought creativity and technical expertise that has elevated how we tell ‘the greatest football story never told’. Their support in developing our app has given us a modern platform to reach new audiences, and we’re delighted to welcome them as an Alliance member.”

— David Coutts, Director, Football’s Square Mile

The FSM app features include:

• Ad-free, and requires no account to use.
• FSM can update the stories and locations themselves at any time.
• The collaboration showcases how Trailify makes professional heritage guides affordable for community groups.

We look forward to continuing our work with FSM as they expand their guide and reach new fans, tourists, and local communities.

To get started, simply download the free Trailify app using the link below to open the Football's Square Mile guide:
https://links.trailify.me/footballsquaremile